At ICNY,
I flew my freak flag. I flew it high and proud. And you know what happened?
Other people flew theirs, and we all came together with our own oddities,
vulnerabilities and stories. It was beautiful and empowering. There’s a reason
why it’s called Inman Connect.
Some people call it a tribe. I call it “my crazies.” For anyone
who knows me, this makes complete sense. For the better part of my life, I
tried to hide my own crazy. People judged me for it, and not in a
kind way. But a few years ago, I watched “The Family Stone,” and a shift
happened.
Luke Wilson’s character, Ben Stone, said “You have a freak flag.
You just don’t fly it.” That’s when it clicked. We’re all crazy, and that’s
f*cking brilliant.
So while at #ICNY, as I listened to speakers including Seth Godin, Leigh
Brown and Team Diva Real Estate, one thing hit me over and over
again: stop fitting in, stand in the light, don’t be afraid to be yourself and
let the right people gravitate toward you. Stop chasing everyone else; everyone
else doesn’t matter.
Stop chasing everyone else; everyone else doesn’t matter.
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What does this mean for agents?
1. You
don’t need to chase leads
You’ve got people who love you and want you to succeed. Reach
out to those people. Love them hard. Spend your time, energy and money on them.
2. Don’t
hide behind your computer screen
Get out in front of people and be of service. Pick up the phone
— even if you’re embarrassed that you haven’t talked to them in years.
3. Use
technology that brings you closer to your clients
Don’t use things that build barriers. Provide value with every
interaction, and stop worrying that you’re going to be replaced by technology.
4. Don’t
choose a brokerage based on fees
Choose a brokerage based on its principles and what you
experience. As Seth Godin said “Don’t sort by price; you will never win.”
Instead find the one that excites you when your feet hit the floor in the
morning.
5. Be
remarkable
Make sure people will miss you if you’re gone. Give people a
chance to talk about you.
Make sure people will miss you if you’re gone. Give people a
chance to talk about you.
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What does this mean for brokerages?
1. Look
beyond lead generation
Look toward referral generation. Referrals are the key, so
empower your agents to reach out and ask for the business.
2. Let
people experience your culture
If you don’t know what it is, you’re in trouble. Are you focused
and steadfast, or are you quirky and free-spirited? It’s OK to choose. In fact,
you should choose, and you should live it every day.
3. Don’t
keep people who don’t fit in just to fill seats
Everyone at your office should be an ambassador of your brand.
Focus on having the best agents, not the most agents.
4. Be
valuable
Be humble. Be transparent. Be personal, and always bring value.
5. Challenge
your agents to learn and grow
Offer the best training possible, and don’t be afraid if your
agents choose to get outside coaching. It’s good for them to have skin in the
game.
6. Acknowledge
without judgement
But hold people accountable.
My biggest takeaway from ICNY 2016 is not so much just about
real estate, but about how we choose to live. We can hide, or we can reveal
ourselves. We can shame others for speaking up, or we can stand with them when
the fire comes.
We can let our mistakes ruin us, or we can get back up. We can
drift around in a field of sameness, or we can be the purple cow. We can
complain about the bad agents, or we can help guide them to be better. We can
hide our crazy, or we can let our freak flag fly.
My crazies are my sanity. I can’t imagine a life without
them. Whether you were able to attend Inman Connect, get out there and fly
your flag. Allow yourself to be surprised by the outcome.
Original Content Inman News
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