Don't get left behind at door No. 2
Being at #ICNY last week
reminded me a little bit of my high school days — one day in particular. It was
an unusually hot spring in early May 2000 when I strode into my high school
government class. My teacher, Mr. Mason, had drawn two doors on the chalkboard.
Many desks were empty, as a few of my peers had chosen to skip
class and enjoy the perfect weather. Door No. 1 offered sunshine, magic and
flowers. Door No. 2 was ominous and dark.
Mr. Mason had taken the time to remind pending graduates that
they needed to pull their acts together if they wanted to walk for their
diplomas in June. The message was clear.
You either show up to class and open door No. 1, or it would be
closed to you in the future. This is where our industry is at right now. Those
who show up, work hard and innovate will find success in 2016 and beyond, and
those who do not will find themselves behind door No. 2. The following are
three areas in which real estate professionals need to expand or get left
behind.
1. Technology
will replace you — if you let it
Consumers are smarter and more
tech-savvy than ever before. If your brokerage is not willing to raise the bar
with the quality of agents who work there and the level of customer service
offered, your current business model might not survive against the tidal wave
of new technology that is about to wash over our already tech-saturated
landscape.
Brokerages and agents who are
overwhelmed, trapped or frankly ignoring technology will not be able to compete
with teams who adapt and have made it a priority to improve customer
service.
Why are you not dating your
prospects?
Why are you not dating
your prospects? @ThisIsSethsBlog #icny #marketing
CLICK
TO TWEE
2. Aim
for less ego and more customer service
Stop promoting the diamond,
magic, platinum, circle, trophy achievement awards on your marketing, and start
focusing on customer service. Some franchises give out more ribbons and awards
to their agents than coaches at a peewee parks and rec soccer league.
Honestly. Think of the agents
in your market. Should all of them get a ribbon for the work that they are
doing?
Look at every part of the
transaction and ask yourself how you and your team can do more including
returning calls, providing education, how your crew handles problem-solving
major issues on files. Worry less about promoting the team’s ego and more about
helping your clients find their way home.
Be the Sherpa. Reduce risk.
Carry the load. Comforting the client means you sell confidence!
Be the Sherpa. Reduce
risk. Carry the load. Comforting the client means you sell confidence! #ICNY
CLICK
TO TWEET
3. We
need to give back more
Our industry has a serious
image problem. We will have to work harder than ever to show the public that we
do not just care about making sales, we care about the human condition. We care
about humanity and the dream of homeownership.
What’s next is looking at your
current business model and looking for more ways you can volunteer for your
community, your state, our country and on a global scale.
This business is filled with
kind, caring and the most dedicated people, and we need to showcase this in any
way possible. Do more, give more. Be a better human. If you see another agent
acting in a way that is less than this — call them out on it.
Stop it. Just be honest. If you
see an agent lowering the bar — call them out on it.
Stop it. Just be honest.
If you see an agent lowering the bar — call them out on it. #icny16
CLICK
TO TWEET
The “new normal” is going into
each day looking not only to build and grow your business but also to find ways
to challenge your perspective so that you are open to new ideas.
Our industry is evolving into a
landscape with a rapidly changing climate and terrain that only the most
skillful and utilitarian agents and brokerages are going to survive.
To get ahead of “what’s next,”
make room in your life to prioritize learning. I challenge those who did not
attend the event to watch the videos, read the tweets and consume the media
created furiously by inspired attendees.
I am incredibly thankful and
humbled to have worked along side with the incredible team of ambassadors who
were at this event.
There is magic embedded in each
tweet crafted by these experts, so embrace the #ICNY and #ICNY16 hashtags and
mine out a revised business plan for 2016. Raise the bar, listen more and give
back. Door No. 1 is waiting.
Raise the bar, listen
more and give back. Door No. 1 is waiting.
Original Content Inman News
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